“Innovation is the calling card of the future.” Anna Eshoo
Changing consumer expectations call for innovation across industries. It is no longer enough for a company to have expertise and competency in a single industry. Seemingly disparate industries look to other sectors for innovation, for example, health care now looks across to consumer electronics to integrate mobile app-centric models for exchanging real-time patient data with healthcare providers.
Hence, to survive the cut-throat market competition, businesses must innovate. They must come up with better ideas and solutions. Innovation is something we can’t avoid.
We understand this very well. That’s why it has always been our prime focus to ensure that our designers, developers, and DevOps engineers are fueled by innovation so that they can always bring great ideas for the enhancement of your product.
How we deliver innovation across industries
1. Remain aware of the latest industry innovations
“Awareness is the first step to innovation.”
You can only create something new if you know what’s happening in the industry at present.
Hence, we make it a point to inform our employees about all latest inventions and updates in the IT industry, whether it’s related to Cloud Computing, DevOps, Digital Transformation, Mobile app development, or it’s just some generic information.
How we keep our employees informed of the latest industry updates?
- Group posts
- Monthly meet sessions
This keeps the team members in touch with the latest trends and come with solutions that meet the changing market trends.
2. Use the latest technical stack
“A vision without action is just a dream” – Joel A. Baker.
Even if we are aware with the latest updates and inventions in your industry, there’s no use unless we execute that knowledge and come up with out-of-the-box ideas. And for this, we need access to the latest technical stack.
So, we equip our team members with the state-of-the-art software for DevOps, Cloud Computing, UI/UX, and Agile Software Development.
Tools we use at Softobiz
- Microsoft Azure
- Adobe XD
- Jira Agile
You can view the full list here.
These tools give our designers, developers, and DevOps engineers enough freedom to effectively bring out innovative ideas.
3. Enhance skills through training
Apart from keeping the employees informed and giving them access to the latest tools, we also focus on giving them a proper training. We hold regular seminars and training sessions in which elite professionals from the IT world
How training helps employees?
- They learn what industry practices experts are using
- They learn how to use these tools to their maximum potential.
- Learning from elite professionals help these employees polish their skills
Overall, this training and seminars help employees become prepared for the challenges that the advancement in the IT industry brings along.
How this approach has helped us deliver innovative solutions across industries?
1. Starteo: Campaign Management Made Simple
Industry: Marketing & Campaign Management
Creating & managing campaigns and marketing funnels is a daunting task, especially if you must create it from scratch.
However, Starteo simplifies the whole process. You just need to create a campaign (either from pre-defined options or from the scratch), add products, and start selling.
What’s innovative in Starteo?
- Options to choose from multiple templates
- Options to customize everything in the campaign as per your choice
- Analytical tools to track down campaign statistics
- Easy payment options
- Advanced integrations
- Social sharing
- Custom opt-in box
- Starteo-Zapier integration to transfer user data to third-party apps