Restaurant technology and operations
We established an embedded technology team for Hungry Jack’s, supporting customer platforms, restaurant data and ongoing digital operations.
Who we built this for.
Hungry Jack's aimed to revolutionize its digital operations: overcome fragmented systems, enhance customer engagement, and optimize supply chain processes, while reducing reliance on external vendors.
Softobiz partnered with Hungry Jack's across four concurrent workstreams, including an Innovation Development Centre that delivers continuous improvement and 24/7 support as an extension of their own team.
What stood in the way.
Fragmented systems
Disconnected platforms blocked operational integration and efficiency.
Manual inventory
Manual processes led to frequent stockouts and excessive waste.
Generic customer experience
A lack of personalization in customer interactions was costing loyalty.
Limited data visibility
Without real-time data, informed decision-making stalled.
Legacy scalability limits
Aging infrastructure capped the ability to scale operations.
The solution, piece by piece.
Unified omnichannel platform
One platform eliminated silos and supports consistent communication and operational efficiency across every channel.
AI-powered inventory optimization
Predictive analytics reduce waste and keep stock at optimal levels across hundreds of sites.
Gamified customer engagement
Reward challenges and personalized experiences in the mobile app lifted loyalty and interaction.
Predictive analytics for operations
AI models surface real-time insight for agile, data-driven decisions.
Cloud modernization with AIOps
Scalable, cost-efficient, future-ready infrastructure.
An Innovation Development Centre
A standing Softobiz capability for continuous innovation, 24/7 support, and ongoing operational improvement.
Less waiting between opening the app and seeing the menu.
The mobile optimisation work improved the two moments customers feel first: application launch and menu loading, across both iOS and Android.
61%
Faster iOS app launch
Launch time reduced from 4–5 seconds to under 2 seconds.
61%
Faster iOS menu loading
Menu loading reduced from 6–7 seconds to under 3 seconds.
60%
Faster Android app launch
Launch time reduced from over 10 seconds to under 4 seconds.
59%
Faster Android menu loading
Menu loading reduced from over 10 seconds to under 4 seconds.
Source: Softobiz delivery measurements supplied for the Hungry Jack's case study. Percentages use the underlying test values; the before-and-after times are shown as rounded ranges.
The capabilities that carried this engagement.
Keep reading.
Four programmes, one embedded team, one shared benchmark.
Hungry Jack's has publicly recognized Softobiz's role in their transformation. Talk to the team behind it.