Digital access to dental care
We built MedLoyalty to connect patients and dental practices through a membership platform with a fixed monthly fee.
Who we built this for.
MedLoyalty is an online platform bridging the gap between patients and dental care professionals, making dental care affordable without insurance, paperwork, negotiated fees, or restrictions.
Softobiz took the founder's vision, a marketplace built on more than 10 years in the dental care industry, and engineered the platform now preferred by dentists and patients across the US.
What stood in the way.
Scale on both sides
Efficiently managing a large number of dentists and patients on one platform.
Trust and authenticity
Patients had to be certain the dentist they approached was verified.
Security with simplicity
The platform needed to be secure, user-friendly, and accessible for both sides of the marketplace.
The solution, piece by piece.
UX grounded in research
Detailed market and competitor analysis shaped an interactive, user-friendly design.
A deliberate stack
Angular on the frontend, Laravel and MySQL behind it, chosen for usability and manageability.
Microservices and secure APIs
The architecture scales with the marketplace while API-level security protects both sides.
DevOps through delivery
Continuous quality, faster time to market, and security built through the whole development and deployment process.
What changed for the client.
Care people can afford
Routine dental care for a fixed monthly fee removed the insurance barrier.
Freedom from claims
No copays, deductibles, reimbursements, or rejected claims for MedLoyalty patients.
Practices that grow
Loyalty-driving tools help dentists build long-lasting patient relationships.
Preferred across the US
Easy accessibility and clear value made MedLoyalty the choice for dentists and patients alike.
The capabilities that carried this engagement.
Keep reading.
A two-sided platform works when both sides win.
Talk to the team that builds healthcare marketplaces people actually use.